AI powered idea generator & automated writing tool.
Based on Perry Marshall's Bionic Google Ads: The "Swiss Army Knife" Method, this Swiss Army Knife (SAK) software tool harnesses the power of over four quadrillion possibilites, allowing you to discover and create ground breaking unique content that can be used to break yourself out of copywriting stagnation.
The SAK tool distills an overwhelming amount of choice and variation into a very process. The SAK method currently includes 19 different "blades" that can be aplied to your copy. The more blades you are able to incorporate into your copy, the more depth your copy will have, and will potentially resonate with prospects on multiple levels.
Currently, nine of these blades require your input so that the SAK tool can be customized to your product or service. This is where you will start the process.
First, create a new project by clicking the + New Project link on the side menu on the left.
After you have named your new project, click the "Blades" tab above. You will see a list of nine blades. We recommend that you start with the Relationships blade. Go deep on this blade, and add at least 3-5 entries for each of the 12 facets of the Relationship blade. The more effort you put into this step, the better your end results will be.
Once you are finished with the Relationship blade, you can spend some time on the other 8 user input blades if you'd like. Otherwise, it's time to move on to the "Ideas" tab.
On the Ideas page, select the blades you want to work with by clicking the slider icon. After selecting the blades you want to use, you will see two different cards that will randomly display two blades. Use the cards as a spark to create a new idea. Write your idea(s) in the text box and hit enter to save your input and move on to the next random association. The intention here is to write these ideas in rapid succession as quickly as possible without filters and without self-editing.
Once you have a substantial list of ideas, you can move on to the "Ads" tab, where you can further refine your ideas into specific ad copy, while introducing another blade variation. Your previously entered ideas will be displayed on the left card, and any selected blades will show up on the right card.
The SAK software is intentionally open ended. There really is no right or wrong way to use it! If you're coming up with ideas that you never would have thought of before, then you're doing it right!
If you have any questions, comments or success stories, we'd love to hear from you! Use the Contact Us form via the gear icon menu to the left to get in touch.
Now, go forth and beat those controls! Thanks for using SAK!